Valentine's Campaign Plan
"Romantic Winter Escape" Strategy (Jan 20 - Feb 18)
Executive Summary
The objective is to secure 50% occupancy for the weekend of February 13-15, 2026. We will position Cottage Place as an exclusive, romantic winter retreat for couples.
The strategy relies on organic social media engagement (Instagram & Facebook) and direct email outreachto past guests, using a "DM for Details" call-to-action to build relationships and avoid public discounting.
Core Strategies
The "Romantic Escape" Package
A curated 2-night stay (Feb 13-15) marketed as a special couples' getaway. Includes late checkout and a welcome treat (wine/chocolates).
Multi-Channel Engagement
Instagram: Visual storytelling and DM conversations.
Facebook: Community group sharing and Event pages to reach local demographics.
TikTok: Short-form video content to reach broader audiences.
Email: Direct VIP offers to our loyal guest list.
Scarcity & Exclusivity
Messaging will focus on "limited availability" and "insider access." We will not post prices publicly, encouraging direct inquiries.
Campaign Goals
- Occupancy Target50%
- DatesFeb 13-15
- Primary ChannelsInstagram
Facebook
TikTok
Email